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Custom Advertisements
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Billboards
Billboards in New York City offer unmatched exposure in one of the world’s most high-traffic, media-saturated environments—perfect for brands looking to make a bold, memorable impact. From Times Square to major transit hubs, your message reaches millions of locals, commuters, and tourists every single day.
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Bus Shelters
Bus shelter ads offer high-visibility, street-level exposure that captures the attention of pedestrians and commuters right where they live, work, and wait.
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Bus Kings
Impact New York’s most densely populated and diverse areas with Bus Kings, the ultimate mass reach media. Bring your ad campaign to the masses with daily exposure in a standalone environment.
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Bus Interiors
Maximize on long dwell time and engage a captive audience with Bus Interior Cards. Interior cards go where the competition isn’t — directly above the heads of passengers on crowded buses. Want more presence? Brand Buses offer advertisers the unique opportunity to completely own the inside of the bus.
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Bus Tails
Continuous visibility to drivers and passengers behind buses generates lasting impressions! Dominate the city with consistent exposure, high reach and frequency. While traveling in cars or crossing the street, consumers cannot escape this ubiquitous media form.
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Mobile Trucks
Mobile digital truck advertising is a powerful, high-impact way to reach a broad audience with dynamic, moving messages that boost visibility and recall far beyond static billboards. With the ability to target specific areas, adapt content in real-time, and engage viewers in locations where traditional ads can’t go, mobile billboards offer unmatched flexibility and cost-effective reach—especially for event promotions or hyper-local campaigns.
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Ferry Terminal Digital Ads
The Staten Island Ferry is an iconic and essential part of daily life for many Staten Island commuters, connecting them to the rest of New York City. As the busiest passenger-only ferry system in the world, it carries over 70,000 riders daily and 15 million annually—offering a prime opportunity to showcase your brand to a large and diverse audience, 24 hours a day.
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Targeted Custom Small-scale Ads
Targeted custom small-scale ads—like mall advertising, posters, wallscapes, and digital kiosks—offer strategic placement in high-traffic areas, reaching consumers in focused environments where they shop, walk, or wait. Whether it's taxi tops cruising busy streets, vibrant displays in NYC airports, or eye-catching digital kiosks on sidewalks, these formats deliver localized impact and high engagement with precision.
Advertising Resources & Info
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Advertising Resources & Info |
NYC Bus Advertising
Bus advertising in NYC is generally considered effective due to its high visibility and the ability to reach a broad audience. It's a cost-effective way to increase brand awareness, with large-scale bus ads able to capture the attention of thousands of viewers. The constant, unavoidable visibility of transit ads also provides a distinct advantage over digital ads that can be skipped or blocked.
Here's a more detailed look at the effectiveness of bus advertising in NYC:
Reach and Frequency:
NYC buses are part of a large and extensive transit network, reaching millions of commuters daily.
Bus ads, like other transit ads, can be strategically placed to target specific neighborhoods or routes, maximizing the likelihood of reaching the desired audience.
The repeated exposure to the same ads on the same routes can increase brand recall and awareness.
Engagement and Impact:
Bus ads can be designed to be visually engaging and stand out from other advertisements, capturing the attention of commuters.
Some research suggests that bus ads can even lead to actions like website visits, QR code scans, and potentially even purchases.
While not as interactive as digital ads, transit ads provide constant visibility and a physical presence that can't be easily ignored.
Cost-Effectiveness:
Compared to other forms of out-of-home advertising, bus ads can be a relatively affordable way to reach a large audience.
The cost per impression (CPM) for bus ads can be quite low, making them a cost-effective way to generate impressions.
Types of Bus Ads:
NYC offers various bus advertising formats, including bus tails, bus kings, bus queens, and interior posters, allowing for tailored campaigns.
Bus wraps, which cover the entire side of the bus, are particularly effective for capturing attention and creating a moving billboard.
Who is it for?
While bus ads can be effective for a wide range of businesses, they are particularly well-suited for brands seeking to:
Increase brand awareness and recognition.
Target commuters and those in high-traffic areas.
Drive traffic to their website or physical location.
Complement other marketing efforts, such as social media or digital ad
Bus Shelters, Bus Stops, and Mini Billboards
Effective bus shelter advertising focuses on clear messaging, eye-catching designs, and strategic placement to maximize visibility and reach the right audience. Key elements include concise text, bold imagery, contrasting colors, and a clear call to action. Consider the demographics of your target audience when choosing bus routes and locations.
Here's a more detailed look at creating effective bus shelter ads:
1. Location, Location, Location:
Strategic Placement:
Choose bus routes and shelters that are frequented by your target audience. Consider areas with high pedestrian traffic, near shopping centers, universities, or major intersections.Route Analysis:
Research bus routes to understand the demographic makeup of commuters and select routes that align with your target audience.
2. Design and Visual Appeal:
Eye-Catching Designs: Use bold imagery, vibrant colors, and contrasting elements to capture attention.
Legible Text: Ensure the text is easy to read and understand, even from a distance.
Concise Message: Deliver your message quickly and effectively, as commuters have limited time to view the ad.
Mobile Truck Advertising
Mobile truck advertising, or mobile billboards, can be very effective due to their ability to move and reach a large audience, often with higher recall rates than static billboards. The moving nature and ability to target specific areas increase engagement and make the ads more noticeable.
Key aspects of mobile truck advertising effectiveness:
High Visibility and Recall:
Studies show that mobile billboards are seen by a very high percentage of people, and a significant portion also recall the specific advertisement. For example, some research indicates that LED Craft mobile billboards are noticed by 98% of people traveling in cars.
Enhanced Engagement:
The movement and changing messages of mobile billboards can catch the attention of people who might otherwise ignore static billboards or other forms of advertising, leading to higher engagement.
Targeted Reach:
Mobile billboards can be strategically routed to specific areas and demographics, allowing advertisers to reach their desired audience more effectively.
Versatility:
Mobile billboards can be used in areas where static billboards are not allowed, such as busy pedestrian areas or residential neighborhoods, making them a versatile advertising tool.
Cost-Effective:
Compared to other forms of advertising like TV or radio ads, mobile billboard advertising can be more cost-effective, especially for events or specific locations.
Flexibility:
Digital mobile billboards offer the ability to change messages in real-time, providing a more interactive experience and allowing for real-time updates and interactive campaigns.
In essence, mobile truck advertising offers a dynamic and targeted approach to reaching a broad audience, making it a powerful tool for brands looking to increase engagement and boost brand recognition
